Automotive Marketing

Monday, July 2, 2012
The internet has changed the way people shop for everything, even automobiles. Today, dealerships need to have automotive websites in order to attract customers. Since the shopping habits of today’s shoppers have changed then the auto dealer marketing methods must change as well. The traditional marketing in newspapers, on television, and on radio has become less effective and online marketing has become more effective.

And not just any websitecompany will do, you need to hire a company that specializes in the creating of automotive websites such as Manning Automotive Marketing. This company has been in business for over 25 years and their staff of experienced marketing experts, designers and programmers are experts both online and traditional marketing and advertising that work tireless to meet the needs and wants of their customers.

Manning Automotive Marketing offers a suite of services for their car dealership customers. They offer a dealership website that develops a strong branding that effectively promotes your dealership over your competitors, they offer dynamic merchandising with create product promotions, and create a website with search engine optimization, and implement the latest technology in marketing tactics.

This company offers active web management which makes sure your website is always performing optimally and assigns you a dedicated account manager to work with you on your site content and specials. Your account manager will work with you to make sure your new and used vehicle specials are up-to-date as well as your specials, coupons, dealer programs, and incentives. This company has phenomenal customer support. Your concerns and issues will be addressed promptly and you will receive a response in less than an hour’s time.

Manning Automotive Marketing knows search engine marketing which is of the utmost importance to maximize your websites visibility and traffic. Your website content is customized specifically to your dealership, not a template used by other dealerships as well. Your website is continually updated with keywords to ensure search engine optimization.

In addition to the above services, Manning Automotive Marketing offers internet marketing solutions. One of the internet marketing solutions offered by this company is pay per click (PPC) advertising to drive visitors to your website. In addition to the creation of a website, this company promotes social media marking – marketing your dealership on Twitter, Facebook, YouTube, and offering RSS feeds. If you chose, you can implement live chat on your website so visitors to you site can ask questions which allows you to engage a potential customer which may convert into a lead and ultimately a sale. You can choose this company to create an email marketing campaign to promote your dealership to future and repeat customers. You can also choose to have this company ensure your website in included on local business listings both in print and online.

Though traditional advertising methods are dwindling in popularity but are still in play and can be used in conjunction with online advertising. Manning Automotive Marketing can also handle your traditional advertising methods of print, television, and on radio.